About the service

AppMetrica is a full-cycle platform for analyzing and growing your mobile application. Reports on traffic sources, key mobile application metrics, audience, and usage scenarios, as well as crash statistics — all in one SDK for each popular platform.

AppMetrica provides everything you need to grow your mobile business:

• Attribution and tracking of traffic sources

• Dozens of different reports with various slices

• Product analytics

• Marketing analytics

• Funnels

• Push notifications.

• Crash analytics

• A/B experiments

• API

After integrating the AppMetrica SDK, you will have access to data out of the box:

• Number of installations of your mobile application

• Audience, number of DAU/WAU/MAU

• Engagement, time spent by users in the mobile application

• Retention report, frequency of user returns after installation

• Tracking of traffic sources

• Crash data

• Technical reports on various slices, from screen resolution and interface languages to device manufacturers

In addition to this, you can:

• Set up sending custom events in a format convenient for you and track statistics in the event report

• Analyze E-commerce events with pre-configured parameters, Ad Revenue and In-App purchases

• Send events not only from the SDK but also server-side using the Post API

• Download raw data via the Logs API

• Send push-notifications to specific cohorts of users

• Conduct product A/B experiments using Varioqube

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