Getting started

Step 1. Create an account and set up the app

Note

You need a Yandex ID account to use AppMetrica. If you don't have one, please register.

Action	Role	Estimated time	Comments
Register and set up an AppMetrica account	Product manager Developer	10 min	Provide details about your company and app. Save the API key from your account settings. You'll need to share it with your developer for SDK integration. What is an API key? The API key is a unique app ID issued in the AppMetrica web interface at app registration. You can find it under Settings.
Grant your team members access to AppMetrica	Product manager Developer	1 min per user	AppMetrica offers multiple levels of access. For more information, see Managing app access.

Stage 2. Integrate the AppMetrica SDK

Action	Role	Estimated time	Comments
Choose a platform for AppMetrica SDK integration	Product manager Developer	10 min	AppMetrica is available for native Android and iOS apps. In addition, you can use plugins for Unity \| Flutter \| React Native. Recommendation: Use the same API key for both versions of your app.
Configure advanced SDK settings	Product manager Developer	30 min	The AppMetrica team recommends taking advantage of these advanced features: Importing attributions from other SDKs. Tracking new users when integrating the SDK into an existing app (Android \| iOS). Configuring the use of GAID/IDFA advertising IDs (Android \| iOS). Configuring the use of deeplinks and universal links. For more information, see the sections on Android, iOS, Unity, Flutter, and React Native.
Determine what basic app events you want to monitor	Product manager Developer	30 min	AppMetrica supports a number of event types. Some of the basic events are monitored automatically, while others require manual setup by the developer. For example: E-commerce AdRevenue Errors
Determine what custom events you want to monitor	Product manager Developer	30 min	With AppMetrica, you can collect statistics on custom app events. Recommendation: Learn more about the limits for custom events.
Start sending the collected data to your developers	Developer	3 hours	Useful resources for developers: Integration for Android Integration for iOS Integration for Unity Integration for Flutter Integration for React Native Method usage examples for Android, iOS, Unity, Flutter, and React Native Setting up data collection

Additional tools

Integrate the AppMetrica Push SDK

Action	Role	Estimated time	Comments
Choose a platform for AppMetrica Push SDK integration	Product manager Developer	10 min	The AppMetrica Push SDK is available for native Android and iOS apps. In addition, you can use plugins for Unity \| Flutter.
Read about integration when using other push services	Developer	30 min	Developers should learn how to redirect messages between integrated SDKs.
Read about the Push API features	Product manager Developer	20 min	AppMetrica supports sending push notifications both through the service interface and via API.

Learn more about the AppMetrica analytics tools

Reports

The AppMetrica web interface lets you view statistics on mobile app usage.

Reports -> Product
Engagement	With this report, you can: Evaluate the time spent by users in the app Determine the average duration of the session Evaluate the frequency of app use Compare engagement metrics across different user groups
Retention analysis	With this report, you can assess: User demand for various features of your app How app updates affect user retention User LTV in the app
Funnels	With this report, you can: Compare conversion rates across different app versions Assess conversion dynamics for a user behavior scenario Identify an audience segment that needs a specific app feature
Audience	With this report, you can assess: What audience the ad campaign attracts How changes to the app affect traffic from a specific region
Cohort analysis	With this report, you can assess: The quality of traffic sources The quality of the audience generated by partners How many users in the selected cohort have triggered an event
Events	With this report, you can: Assess the reach and popularity of app features Compare the behavior of multiple user groups Measure how often app features are used within sessions Analyze nested event parameters
Profiles report	This report shows user distribution based on selected attributes, including custom ones. This is the only report that tracks users by `profile_id`
Reports -> Marketing
User Acquisition	This report shows information on app install sources
User Acquisition SKAdNetwork	This report shows statistics on app install sources obtained from SKAdNetwork, a campaign attribution system for iOS 14.5+ that ensures user privacy
Push campaigns	This report shows push campaign statistics, including the number of sent, delivered, and opened push notifications
Remarketing	This report shows data on user re-engagement (users who returned to the app) and the target events they completed
Reports -> Monetization
Purchase analysis	This report shows what actions users take when making purchases
Revenue	With this report, you can: Measure the success of new features using ARPU Assess user reactions to price changes using ARPPU Discover your app's most popular products Determine the geography of purchases using a dimension with data grouped by city Assess the profitability of different ad networks and units
Reports -> Crashes and errors
Crashes and errors	With this report, you can determine which crashes and errors occur most often

API

The Management API for adding, editing, and deleting apps.
The Reporting API for getting app statistics.
The Logs API for getting raw data about your application.
The Data Stream API for exporting data as CSV or JSON files.
Post API for uploading event information.
The Push API for creating push campaigns.

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