How Red Circle accelerated its app growth with AppMetrica and Ngrow

Having a reliable, yet affordable app analytics platform is crucial for a growing company. That’s why Red Circle chose AppMetrica as its go-to solution for accurate insights about their new app features and personalization. Learn how the team used AppMetrica to learn more about its audience and grow its revenue.

The challenge

The app development company Red Circle was founded in 2019. As a small company, the team was looking for an affordable, yet reliable solution to promote growth. The platform would serve as the company’s go-to mobile analytics solution, so it needed to provide accurate insights, be sustainable to crashes, and verify any data from the team’s other platform.

The solution

Having heard of AppMetrica several years prior, the founding team decided to employ it as its primary mobile marketing platform. The co-founder, who is a mathematician, highlighted AppMetrica’s user-friendly interface and ability to present complex data in a simplified way.

The team also noted AppMetrica’s price-for-value: an efficient pricing plan was a great starting point for a company like Red Circle. For a platform that worked out of the box, AppMetrica was an optimal solution that provided insights in more than enough detail.

Out of the box, the Red Circle team employed AppMetrica to serve three key functions:

1. Monitor their apps during new releases via real time Crash reports.
2. Study user revenue via Cohort Analysis and optimize the most popular app features.
3. Test, launch and optimize unlimited Push notifications with partner Ngrow.

The results

The Red Circle team has been relying on AppMetrica since the first day of using it. Aside from checking its basic metrics like acquisition and retention, Red Circle monitors AppMetrica for any crashes during product and feature launches. The team also keeps its user retention rates high with timely push notifications and collaboration with Ngrow.

An unexpected, but definitely pleasant outcome of using AppMetrica was the ability to see revenue generated by each new feature in the apps. In one such instance, Red Circle noticed +27% growth in revenue via AppMetrica after releasing a new feature. The team quickly noted the potential of that feature and optimized its growth strategy around this insight.

As the company evolved, the team added its own BI system to its complementing portfolio of analytics systems. Nevertheless, AppMetrica remained the company’s go-to solution for quick insights and real-time data.