What is the difference between tracking pre-installs and separate app builds without additional integration?

  • App versions are updated, and when users update them in the standard way (from the store), you won't be able to use the build name to differentiate a pre-installed app from a regular one. Even if you build the app with a separate package name, it won't differ from the regular one after it is updated.
  • You can use pre-install tracking to link a user to a traffic source (pre-install) and segment reports. This is also helpful when working with multiple vendors: you just need to create multiple trackers and use different tracking IDs when initializing the AppMetrica library.
  • Since the installation is linked to a single traffic source, you won't have to pay the advertising partner if there is a coincidental match during attribution (for example, using Device Fingerprint Matching).