Managing the conversion value
The conversion value in SKAdNetwork is a way to measure the actions that a user performed after installation.
How it works
The app determines the actions that need to be measured, and calls the updateConversionValue method to update the conversion value. The method transmits integers from 0 to 63 to advertisers and advertising networks, so it is impossible to track the actions of a particular user.
Since it is impossible to associate the conversion value with a specific user, it is measured in comparison with other data channels by efficiency.
Within 24 hours after it starts working, the app sends the first conversion values. They are updated every 24 hours, but are taken into account only when the conversion value increases.
The conversion value will be updated until it reaches the maximum or 24 hours have passed since the last increase. As soon as the conversion value is fixed, its postback is sent to the advertising network within a day.
AppMetrica offers several methods for measuring the conversion value. Choose the one that suits you best:
- Conversions evaluates the conversion rate of any 6 target events.
- Number of events calculates how many target events users have completed on average and in total.
- Revenue calculates the total amount of purchases, ARPU, the number and share of paying users (based on Revenue or E-commerce events).
Configure the desired option directly in the interface, and the AppMetrica SDK will automatically measure and send the conversion value to SKAdNetwork.
- You don't need to spend time on development and testing (SDK version X is enough).
- If the conversion measurement method changes, you don't need to update the app. The new method is applied on all versions simultaneously and automatically.
Choosing an app
An app should have uniform rules for measuring the conversion value. The “another conversion scheme is linked” warning means that your app also uses another APIKey, that has another measurement configured.
For one APIKey in several apps, you can apply the same conversion value measurement scheme.
Types of measurement
The chosen type sets which actions in the app affect the conversion value.
The model reflects the number and share of users who achieved a set event. For each of the 6 free slots, you can choose a regular, revenue, or e-commerce event.
The model shows the total number of events and the average per user. You can track their number up to 63 times or increase the maximum by changing the step size.
Step size measures the number of events until the next step. By default, it is equal to 1, but you can increase it when measuring a large number of events.
The model shows revenue, the number and share of paying users, and ARPU. Revenue in all currencies is converted to the chosen unit. Transactions for the measurement period are summed up.
Data source determines whether the revenue is calculated based on the revenue or e-commerce events.
Step size sets the minimum and accuracy of the measured revenue. The minimum is one unit, and the maximum is 63 units.
The advertising network won't receive a postback as long as the conversion value continues to increase more often than once a day. When measuring constantly growing metrics, such as the number of events or revenue, it may be useful to limit the period during which AppMetrica sends the conversion value.