Creating a remarketing tracker

Attention. You can only create a tracker after you integrate the AppMetrica SDK. For more information, see Installation and initialization.

This section explains the steps for creating a tracker for a remarketing campaign.

AppMetrica uses a remarketing tracker to track user re-engagement and new installations. The results of the remarketing campaign are available in the Remarketing report.

Note. You can configure Yandex.Direct ad campaign targeting by AppMetrica segments. To do this, save a segment in AppMetrica and add it to Yandex.Audience. For more information, see How to configure retargeting.
  1. Step 1. Prepare your app
  2. Step 2. Fill in the campaign details
  3. Step 3. Configure the destination link
  4. Step 4. (Optional) Configure attribution
  5. Step 5. (Optional) Configure postbacks
  6. Step 5. Save changes and test the tracker
  7. Step 8. Use the created tracking link and re-engagement deeplink

Step 1. Prepare your app

Before starting a remarketing campaign, prepare your app:

  1. Make sure that you have integrated AppMetrica SDK version 3.1.0 or higher.