Creating a remarketing tracker
Attention. You can only create a tracker after you integrate the AppMetrica SDK. For more information, see Installation and initialization.
This section explains the steps for creating a tracker for a remarketing campaign.
Note. You can configure Yandex.Direct ad campaign targeting by AppMetrica segments. To do this, save a segment in AppMetrica and add it to Yandex.Audience. For more information, see How to configure retargeting.
- Step 1. Prepare your app
- Step 2. Fill in the campaign details
- Step 3. Configure the destination link
- Step 4. (Optional) Configure attribution
- Step 5. (Optional) Configure postbacks
- Step 5. Save changes and test the tracker
- Step 8. Use the created tracking link and re-engagement deeplink
Step 1. Prepare your app
Before starting a remarketing campaign, prepare your app: