Profiles report

The report shows the distribution of users by the specified attributes.

In the report, you can select specific users by using segmentation.

Attention. When building a report, you can't specify a time period: only the current value of the attribute is displayed. To track the history of changes to an attribute, you should configure sending a custom event along with the attribute.

To build a report, you need to choose the desired audience segment and an attribute for analysis.

Grouping data

The data in the report is grouped by system and user attributes values.

For custom attributes with the counter and number types, you can set the length of the grouping interval. It is useful when you have a large sample of values, and you need to assess the distribution of users by groups of values.

You can set the length of the interval manually. For example, for a sample from 0 to 99, you can set 25 as the length of the interval. The values are grouped in four intervals: 0–24, 25–49, 50–74, 75–99.
Note. Attribute values are always grouped from 0.
To set the interval length:
  1. Click on the line under the attribute name.
  2. Set the interval and click Apply.

To display all values, enable No grouping when setting the interval.


Some metrics are displayed as sparklines in the list of attribute values under the chart. The vertical axis shows the number of users and the horizontal axis shows the number of days (sessions). The numbers on the sparklines are median values of metrics. They are marked with dots.

The following metrics are available for analysis:

The number of users with the specified attribute value. The only data source for the chart.
Days from installation
The number of days since installation. It is considered from the time when the profile appeared.
Days since last launch
The number of days since the last launch.
Total number of sessions.