Engagement

The “Engagement” report displays information about how much time the user spends in the app on average, how often the app starts, the average session length, the total number of sessions, and the total time in the app.

You can use the report to evaluate:

  • How a new functionality or individual application functions affect user engagement.
  • How engagement differs for users who installed the application from different advertising channels.
  • How engagement affects financial metrics.

The report allows you to pull out certain users by defining data segments.

Report period

The report is formed for a specific time period. The default period is one week.

To set the report period, use the drop-down element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into groupings.

To set up groupings and metrics: