The “Purchase analysis” report shows what actions users take when making purchases. For example, opening a page, viewing a product profile, adding an item to the cart, placing an order.
The report allows you to pull out certain users by defining data segments.
To build a report, you need to choose the time period, the audience segment, dimensions, and metrics.
The report is formed for a specific time period. The default period is one week.
To set the report period, use the drop-down element . The selected time interval can be grouped by hours, days, weeks, or months.
Dimensions and metrics
The report contains metrics grouped into groupings.
To set up groupings and metrics:
- Click the button.
- In the window that opens, add the groupings and metrics to base the report on.
Configure the order of metrics and groupings.
The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.
The list of available groupings and metrics:
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You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.
The dropdown list contains the following elements:
- Export as CSV — Exports the data from the table in the CSV format.
- Chart as PNG — Exports the chart image in the PNG format.
- Chart as CSV — Exports the data from the chart in the CSV format.