Testing attribution

To make sure that the tracking is set up correctly, verify that the attribution is working as intended before launching your ad campaign.

For more information about attribution, see Attributing app installs.

The section below describes the steps for testing attribution.

Step 1. Enable the Reattribution option or use a test device

Step 2. Click the tracking URL and install the app

To test the tracker, open the tracking URL on the test device.

1. Send the tracking URL to the test device. For example:

   • Save the tracking URL in notes;
   • Send the tracking URL to the device via email;
   • (recommended) Put the tracking URL on a static web page. In this case, the rel attribute of the HTML link should not contain noopener noreferrer value.

   Alert

   Don't use messengers to send tracking URL. Some messengers can remove AppMetrica redirects and send users directly to the app store. In AppMetrica, attribution does not work without redirects.

2. Click the tracking URL.

3. Install the app from the app store and launch it. After the start, use the app for a few seconds.

Step 3. Make sure the install appeared in the report

The install should now have appeared in the User Acquisition report. You can view information about installs in the web interface:

1. Open the User Acquisition report.
2. Select the tracker that you are testing attribution for.
3. Make sure that the number of installs for your tracker has changed.

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