Attributing remarketing campaigns
AppMetrica attributes remarketing campaigns. You can use a remarketing campaign to re-attract an audience, for example, to return users to the app so they complete a target action.
AppMetrica attributes returning users (re-engagement) and new installations if users haven't installed the app previously. Re-engagement metrics are shown in the Remarketing report, and new installations are shown in the User Acquisition report.
AppMetrica saves the attribution history and doesn't overwrite install source data. Thus, after a remarketing campaign, the user has two sources: one for the installation, and one for re-engagement. When you create a remarketing tracker, you can disable sending CPA postbacks to installation partners.
To enable attribution of remarketing campaigns, you should prepare your app and create a remarketing tracker. For more information, see How to create a remarketing campaign in AppMetrica.
See also
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An ad campaign aimed at getting users to come back to an app they previously installed. For more information, see Creating a remarketing tracker.
User's return to the installed application as a result of an advertising campaign. The return is usually made via deeplink..