Postback parameters

A postback is a request to a specified URL (known as the postback URL), which can include specific parameters. You can add up to five requests per campaign. For more information, see the postback policy.

With AppMetrica, you can assign postbacks for your tracker and specify when to send them.

AppMetrica supports:

• Postbacks about app installations (install postbacks).
• Postbacks about a specified in-app event that occurred after installation (event postbacks).
• Postbacks when receiving an E-commerce event from the app (E-commerce postbacks).
• Postbacks when receiving an event about in-app purchases (purchase postbacks) from the app.
• Postbacks when receiving an ad impression event (ad revenue postbacks) from the app.

The following rules apply:

• The postback is sent when the specified attributed event (conversion) appears.
• Postbacks are sent for events that occur within the attribution window you specified when creating the conversion rule.
• There is about a 5-minute delay when sending postbacks.
• When the HTTP status 200 OK is received, it is considered successfully sent.
• If a different HTTP status is received, AppMetrica resends the postback within the next 24 hours. Resending is repeated every 5-10 minutes.

Transmitting tracking URL parameters

AppMetrica allows passing any tracking URL parameters in a postback request. In the postback URL or postback body (for the POST method), specify the parameter name from the tracking URL in curly brackets: {parameter_name}.

For example, the following parameters are transmitted in the tracking URL:

https://redirect.appmetrica.yandex.com/serve/123456?custom_parameter=value1&another_param=value2

To pass the value1 and value2 parameters to the postback URL, write:

https://endpoint.myadnetwork.com?some_parameter={custom_parameter}&another_param={another_param}

To pass the value1 and value2 parameters using the POST method, write the following in the request body:

{
  "some_parameter": "{custom_parameter}",
  "another_param": "{another_param}"
}

Macros for postbacks

AppMetrica supports system macros that can be used in the postback URL or postback body (for the POST method). These macros pass information about the device, app, attributed click, or impression. If AppMetrica can't determine the parameter value for a macro, the parameter will be empty.

Information about clicks, installs, and events

{adwords_link_id} — ID of Google Ads and AppMetrica linking. For more information, see Setting up tracking for Google Ads campaigns.

{click_id} — Unique click/impression ID. The macro is not available for unattributed postbacks.

{match_type} — How the click/impression was associated with the install. Possible values: referrer | fingerprint | identifier.

{attributed_touch_type} — Ad interaction type. Possible values: click | impression.

{transaction_id} — ID of this occurrence of the event or installation. For example, if the same device generates the same event, transaction_id changes.

{click_user_agent} — User-agent of the click/impression.

{click_datetime} — UTC date and time of the click/impression in RFC3339 format.

{click_timestamp} — Time of the click/impression, Unix timestamp format, in seconds.

{click_timezone} — Time zone of the click/impression as the offset from UTC in seconds.

{click_ipv6} — IP address at the time of the click/impression, IPv6 format. For example, 2a02:6b8::40c:6676:baff:fea6:53d8, ::ffff:5.255.232.147.

{conversion_datetime} — UTC date and time of conversion (event on the device) in RFC3339 format.

{conversion_timestamp} — Time of conversion (event on the device) in Unix timestamp format, in seconds.

{conversion_timezone} — The time zone (user's location) for conversion. Formatted as the difference from UTC time in seconds.

{conversion_event_name} — Name of the event for registering the conversion.

{conversion_event_json} — Nested event attributes in JSON format.

{install_datetime} — UTC date and time of installation in RFC3339 format.

{install_timestamp} — Time of installation in Unix timestamp format, in seconds.

{install_timezone} — Time zone (user's location) for the installation. Formatted as the difference from UTC time in seconds.

{install_ipv6} — The IP address at the time of installation, in IPv6 format (for example, 2a02:6b8::40c:6676:baff:fea6:53d8, ::ffff:5.255.232.147).

{start_datetime} — UTC date and time of session start in RFC3339 format.

{start_timestamp} — Time of session start in Unix timestamp format, in seconds.

{start_timezone} — Time zone of session start as the offset from UTC in seconds.

{session_id} — Session ID. Unique only within a specific app, appmetrica_device_id, installation, and session type (foreground/background).

Device information

{adwords_rdid} — Google AID for Android or IFA for iOS. If Google AID or IFA are not available — the "00000000-0000-0000-0000-000000000000" value is sent.

{appmetrica_device_id} — Unique device identifier detected by the AppMetrica service.

{profile_id} — User profile ID. For more information, see User profile.

{limit_ad_tracking} — Ad tracking is restricted on the device. It can take the values: 1 if the user disabled ad identification; 0 if the user didn't disable it. If the device supports multiple IDs, such as Google AID and Huawei OAID, the value is set to 0 if at least one of these IDs is available.

{google_aid} — The device's Google AID in the format it was received from the device in.

{ios_ifa} — The device's IFA in the format it was received from the device in.

{ios_ifv} — IFV for the device in the format it was received from the device in.

{oaid} — The device's Huawei OAID in the format it was received from the device in.

{windows_aid} — Windows AID in the format it was received from the device in.

{device_manufacturer} — The device manufacturer detected by the AppMetrica service (for example, Apple or Samsung).

{device_model} — The device model detected by the AppMetrica service (for example, Galaxy S6).

{device_type} — The device type detected by the AppMetrica service. Possible values: PHONE | TABLET | PHABLET | TV.

{device_locale} — The language on the device.

{os_name} — Operating system. Possible values: ios | android | windows.

{os_version} — The version of the operating system on the user's device.

{operator_name} — The name of the mobile operator.

{mcc} — Mobile country code.

{mnc} — Mobile network code.

Information about the app and the OS

{app_version_name} — The app version in the format specified by the developer.

{app_package_name} — The package name for Android or the Bundle ID for iOS (for example, ru.yandex.metro).

{appmetrica_sdk_version} — The AppMetrica SDK version that has been integrated into the application.

{store_app_id} — Application ID in Google Play or App Store.

Macros for Ad Revenue events

{price}: Ad revenue.

{currency}: Currency of ad revenue.

Macros for any purchases

{price} — The purchase or product cost.

{currency} — The purchase currency.

{product_id} — The purchase product_id. For in-app purchases, the ID specified when creating a purchase in the App Store or Google Play. For E-commerce, the product_id specified for the product.

{order_id} — The order ID.

Macros for in-app purchases only

{inapp_transaction_id} — The unique purchase ID.

{inapp_validated} — Shows whether the purchase is validated in the App Store or Google Play.

{inapp_receipt} — Purchase information from the App Store or Google Play.

Macros for E-commerce purchases only

{ecom_revenue} — Full revenue from a completed purchase.

{ecom_quantity} — The number of units of a specific product.

{ecom_product_name} — The name of the product.

{ecom_promocodes} — Promo codes applied.

{ecom_type} — E-commerce event type. Possible values:

• 1 — Viewed page.
• 2 — Viewed a product from the list.
• 3 — Viewed product details.
• 4 — Added to cart.
• 5 — Removed from cart.
• 6 — Initiated checkout.
• 7 — Purchased.

{ecom_category_path_1} — Product category.

{ecom_category_path_2} — Product category.

{ecom_category_path_3} — Product category.

{ecom_category_path_4} — Product category.

{ecom_category_path_5} — Product category.

{ecom_category_path_6} — Product category.

{ecom_category_path_7} — Product category.

{ecom_category_path_8} — Product category.

{ecom_category_path_9} — Product category.

{ecom_category_path_10} — Product category.

If you didn't find the answer you were looking for, you can use the feedback form to submit your question. Please describe the problem in as much detail as possible. Attach a screenshot if possible.