Tracking Petal Ads campaigns

AppMetrica tracks Petal Ads campaigns.

To enable tracking, link your AppMetrica and Petal Ads accounts via the Petal Ads Link ID used to attribute the installation source.

To work with Petal Ads campaigns:

Step 1. Get a Petal Ads Link ID

1. Open Petal Ads, then go to Tools → Events and assets.

2. On the Events and assets page, click +Add asset.

3. Select the asset type App (Applicable to Android apps) and click Next.

4. Select the app from the list. In the Analytics tool line, select AppMetrica and click Submit.

5. On the Events and assets page, you can see the added asset and its Link ID. This Link ID is used to create a tracker.

   

6. On the right of the screen, click +Add event.

   Note

   If Smart tracking is enabled, you don't need to add an event.

   If Smart tracking is disabled, you need to import each event on the ad network side. To do this, click +Add event and select the event corresponding to the specified postback.

7. Select Activation as the event type and Analytics tool tracking as data source, then click OK.

Step 2. Create a tracker in AppMetrica

1. Go to Campaign details and choose Petal Ads as a media source.

2. In the section that opens, specify the Petal Ads Link ID you obtained in Step 1.

3. (Optional) To track conversions in Petal Ads, set up sending target events in the Postback settings of AppMetrica. More information about setting up postbacks.

   Alert

   You don't need to configure Install postback for Petal Ads.

4. For Petal Ads partners, postback templates are pre-configured, and you can select the ones you need.

   

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