Widgets

A widget is a tile that displays data from a specific report; clicking the widget title takes you directly to that report.

Widgets can visualize data as charts, tables, metrics, or multiwidgets. Multiwidgets combine metrics and charts in a single view. You can switch between these views:

You can add both preset and custom widgets.

Preset widgets

AppMetrica has preset widgets you can add to a workspace:

Widget	Report	Topic	Metric — Dimension
Pushes sent	Push campaigns	Marketing	Sent — Total for the period
Pushes delivered	Push campaigns	Marketing	Delivered — Total for the period
Pushes opened	Push campaigns	Marketing	Opened — Total for the period
Clicks The number of clicks on AppMetrica tracking links grouped by partner.	User Acquisition	Marketing	Clicks — Top 5 Partners
Installs New installs grouped by partner.	User Acquisition	Marketing	Installs — Top 5 partners
Click-to-install rate The ratio of installations to clicks on tracking links grouped by partner.	User Acquisition	Marketing	Conversion — Top 5 Partners
Fraud dynamics — Installs	User Acquisition	Marketing	Installs — Fraud assessment, trackers
Fraud dynamics — Scores	User Acquisition	Marketing	Installs — Fraud assessment, trackers
Fraud dynamics — Partners	User Acquisition	Marketing	Installs — Fraud assessment, trackers
Fraud dynamics — Trackers	User Acquisition	Marketing	Installs — Fraud assessment, trackers
Score distribution	User Acquisition	Marketing	Installs — Fraud assessment, trackers
Audience	Audience	Product	Audience — Total for the period
New users	Audience	Product	New users, Days of inactivity - 7 — Day
Inactive audience	Audience	Product	New users, Days of inactivity -7 — Day
Timespent per user The ratio of the total duration of sessions to the number of users. Learn more about session tracking.	Engagement	Product	Timespent per user — Average for the period
Average session length The ratio of the total duration of sessions to the number of sessions. Learn more about session tracking.	Engagement	Product	Average session length — Average for the period
Sessions per user The ratio of the number of sessions to the number of users. Learn more about session tracking.	Engagement	Product	Sessions per user — Average for the period
Funnels	Funnels	Product
Retention The percentage of users who returned to the app on a specific day, week, or month.	Retention	Product	Retention — Values on specific days depending on the duration of the selected period
Rolling Retention The percentage of users who returned to the app on a specific day, week, or month, assuming they could have potentially returned during the preceding time period.	Retention	Product	Rolling Retention — Values on specific days depending on the duration of the selected period
Retention Dynamics The chart shows the change in Retention of specific days (1, 3, 7, and so on) over time.	Retention	Product	Retention Dynamics — Values on specific days depending on the duration of the selected period
Ecom orders Number of "Purchase" e-commerce events.	E-commerce	Monetization	Purchases — Amount for the period
Ecom Orders per user The ratio of the number of "Purchase" e-commerce events to the number of users who triggered this event.	Ecommerce	Monetization	Purchases per user — Average for the period
Ecom paying users Number of users with a "Purchase" e-commerce event.	E-commerce	Monetization	Paying users — Amount for the period
Ecom revenue Total revenue from "Purchase" e-commerce events. Learn more about converting currencies.	Ecommerce	Monetization	Revenue — Amount for the period
In-app paying users The number of users who made an in-app purchase.	In-app and Ad Revenue	Monetization	Paying users — Amount for the period
In-app Purchases The number of in-app purchases.	In-app and Ad Revenue	Monetization	Purchases — Amount for the period
In-app purchases per user The ratio of the number of in-app purchases to the number of users who made an in-app purchase.	In-app and Ad Revenue	Monetization	Purchases per user — Average for the period
In-app revenue The total revenue from in-app purchases. Learn more about converting currencies.	In-app and Ad Revenue	Monetization	Revenue — Amount for the period
In-app ARPU Revenue from in-аpp purchases per user. It is calculated as the ratio of the total app revenue to the number of users per day, week, or month. Learn more about converting currencies.	In-app and Ad Revenue	Monetization	ARPU — Average for the period
In-app ARPPU Revenue from in-аpp purchases per paying user. It is calculated as the ratio of the total app revenue to the number of paying users per day, week, or month. Learn more about converting currencies.	In-app and Ad Revenue	Monetization	ARPPU — Average for the period
In-app AOV Average revenue from one in-app purchase. Learn more about converting currencies.	In-app and Ad Revenue	Monetization	AOV — average for the period
App versions		Technical reports	App versions — Top 5
Operating systems		Technical reports	Operating systems — Top 5
Device models		Technical reports	Device models — Top 5
Android Errors and users with errors	Errors	Crashes and errors	Errors and users with errors — Sessions and users
iOS Errors and users with errors	Errors	Crashes and errors	Errors and users with errors — Sessions and users

Custom widgets

You can create a custom widget from any report or using the widget builder in your workspace.

From a report

In a workspace

Open the desired report, configure it for your needs, and save it. Learn more about saved reports.
Add the saved report to your workspace as a widget.
1. Click Add to workspace in the upper-right corner to open the widget builder.
2. The widget settings are pre-filled based on the metrics, dimensions, and segments you selected in the report. Review the settings and make any changes if necessary.
3. Click Create.

Open the workspace where you want to add the widget.
In the upper-right corner, click Add → + New widget to open the widget builder.
Fill in the widget settings and click Create.

Once the widget is created, you can update its settings by clicking → Edit. You can change any settings except for the data source report. To use a different data source, you'll need to create a new widget.

Widget builder

Using the widget builder, you can create widgets to display data in any breakdown or format you need.

Depending on the report used as the data source, the widget builder may show additional settings.

Enter the name of the widget.
If you launch the widget builder from a report, choose the workspace where you want to add the new widget.

If you start from a workspace, select the report you want to use as the widget’s data source.
Select the widget type: chart, table, metric, or multiwidget. A multiwidget contains both metrics and charts.
In the Show in widget field, choose the dimensions to group data in the widget:
- Total or average: No dimensions; only the total sum and average value are shown for metrics.
- Automatically selected dimension values: Dimension values are selected automatically.
- Manually selected dimension values: Enter dimension values manually.
You can apply these options to one or more metrics, depending on the selected widget type.
Select at least one metric from the report.
If you chose Automatically selected dimension values or Manually selected dimension values in the Show in widget field, make sure to specify at least one dimension.

If you select Manually selected dimension values, an extra field appears where you can enter the dimension values.
Select any segments set up for the report if needed.
Click Create.

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