User Acquisition SKAdNetwork

The User Acquisition SKAdNetwork report provides information on app installation sources obtained from SKAdNetwork. SKAdNetwork is a campaign attribution system for iOS 14.5 and higher that maintains user privacy. Segmentation and event metrics calculated according to AppMetrica data aren't available in the report. The User Acquisition report already includes these installations.

Learn more about SKAdNetwork.

Note

You can view statistics on Apple Search Ads and the users who agreed to tracking in your app by using a regular User Acquisition report.

Report period

The report is based on the time when data is received from SKAdNetwork: because of the way this technology works, the data is received 24–48 hours after the first launch.

To set a custom reporting period, use the button. The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into dimensions.

To set up dimensions and metrics:

  1. Click the buttons Dimensions and Metrics one by one.

  2. In each window, add dimensions and metrics you want to use to build the report.

  3. Configure the order of metrics and dimensions.

    The order of metrics determines the order of columns, the order of dimensions determines the nesting of rows in the table.

Dimensions

SKAd: app
  • App ID. The app ID in the App Store.
  • Bundle ID.
SKAd: source parameters
  • Partner ID in SKAd. The advertising network ID in SKAdNetwork.
  • Partner.
  • Campaign ID in SKAd.
  • App platform ID. The ID of the app where the user clicked the ad.
  • SKAd protocol version.
  • Fidelity type. A technical parameter that indicates the ad type. For more information, see the Apple documentation for ad networks.
SKAd: installation parameters
  • Transaction ID. The unique ID of the SKAd installation message.
  • Conversion value.
SKAd: ad network parameters
  • Campaign ID
  • Campaign
  • Adset ID
  • Adset
  • Ad ID
  • Ad
Event date
  • Install date.

Metrics

SKAd: default metrics
  • All installs
  • New installs
  • Re-installs
  • Conversions
SKAd: conversions
  • Number of users.
  • Conversion rate by user.
SKAd: number of events
  • Number of users.
  • Number of events.
  • Conversion rate by user.
  • Events per user.
SKAd: revenue
  • Revenue.
  • Paying users.
  • Average revenue per user (ARPU).
  • Average revenue per paying user (ARPPU).

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