User Acquisition
The User Acquisition report displays statistics on app install sources. You can select specific users for the report using segmentation.
Report period
The User Acquisition report works with user cohorts: when you select the report period it displays installations of this period, but all metrics of the specified user cohort are displayed since the app installed (not only in the specified period).
To set a custom reporting period, use the 
button. The selected time interval can be grouped by hours, days, weeks, or months.
Dimensions and metrics
The report contains metrics grouped into groupings.
To set up groupings and metrics:
- Click the Groupings and metrics button.
- In the window that opens, add the groupings and metrics to base the report on.
- Configure the order of metrics and groupings.
The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.
The list of available dimensions and metrics:
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Dimensions |
Metrics |
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Note Event metrics can be counted for multiple events at once. For example, to calculate the conversion for the same events, click on the metric Event conversion, select the events you want and click Apply.
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Data export
You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.
The dropdown list contains the following elements:
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Export as CSV — Exports the data from the table in the
CSVformat. -
Chart as PNG — Exports the chart image in the
PNGformat. -
Chart as CSV — Exports the data from the chart in the
CSVformat. -
Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.
Note
If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.
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Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.
Note
If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.
Frequently asked questions
Event counts in Event and User Acquisition reports don't match
The User Acquisition report displays only events that occurred after the app was installed and the installation occurred during the selected report period. The Events report displays events that are not related to the installation date. The user could have installed the app earlier, before the selected period, and complete the event later.
Why do the Retention metrics in the User Acquisition and Retention Analysis reports don't match?
In the Retention Analysis report, sessions are counted by calendar days — starting from 00:00.
In the User Acquisition report, sessions are counted based on the time since the app was installed. For example, if a user downloaded and opened the app at 7 p.m. on April 20, then the next day will start at 7 p.m. on April 21.
Accordingly, the indicators are also calculated: in the Retention Analysis report — calendar-based, and in the User Acquisition report — interval-based.
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The number of unique devices with the app installed.
The number of installations for trackers with the reattribution option enabled.
The number of clicks users made.
Impression count.
Average interval between clicks/impressions and installations (depending on the attribution type).
Impression-to-click conversion rate.
Installs per thousand impressions.
The number of user sessions for the entire time since installation.
The percentage of the total number of users who have a certain number of sessions. You can set the number of sessions.
The total number of events that occurred in the app.
The number of users who had this event occur in the app.
The percentage of users with the event out of the total number who installed the app.
The number of in-app purchases and subscription events with positive revenue.
The number of users who made at least one in-app purchase or subscription during the selected period.
The ratio of the number of in-app purchases and subscriptions to the number of paying users for the selected period.
The ratio of the number of users making in-app purchases or subscribing to all users for the selected period.
Total revenue from invalid in-app purchases and subscriptions for the selected period. Invalid in-app purchases aren't counted in other Revenue metrics.
The number of users with invalid in-app purchases and subscriptions over the selected period. Invalid in-app purchases aren't counted in other Revenue metrics.
App revenue. It is calculated as the sum of all purchases.
The number of events with advertising revenue (Ad Revenue) for the selected period.
Total revenue from advertising monetization for the selected period.
The ratio of the total revenue from advertising monetization to the number of events with Ad Revenue for the selected period multiplied by 1000.
The number of users with advertising revenue (Ad Revenue) events for the selected period.
The ratio of the number of events with advertising revenue (Ad Revenue) to the number of users for the selected period.
The number of sessions during which events with advertising revenue (Ad Revenue) were committed for the selected period.
The ratio of the number of events with advertising revenue (Ad Revenue) to the total number of sessions for the selected period.
The ratio of the number of users with advertising revenue (Ad Revenue) events to all users for the selected period.
Events for which AppMetrica cannot apply the "installation type" term. For example: clicks.
The total number of devices with the app installed. To specify the metric by installation type (new, reattributed), use the Installation type dimension.
The average number of events per user. This metric is calculated as the ratio of the total number of events to the specified metric (the default metric is "All installations").
Total revenue from in-app purchases and in-app subscriptions. Learn more about currency conversions.
The ratio of revenue from all in-app purchases and subscriptions to their number. Learn more about currency conversions.
Average revenue per user. Calculated as the ratio of the total revenue from in-app purchases and subscriptions to the total number of app users for the selected period. Learn more about currency conversions.
The ratio of total revenue from in-app purchases to the number of paying users for the selected period. Learn more about currency conversions.
The ratio of app revenue from advertising monetization for the selected period to the number of app users for the same period. Learn more about currency conversions.
Total revenue from advertising monetization, in-app purchases, and in-app subscriptions for the reporting period. Learn more about currency conversions.
The ratio of the total app revenue from advertising monetization, in-app purchases, and subscriptions for the reporting period to the number of app users for the same period. Learn more about currency conversions.
A link that opens an app installed on the device and transmits the specified data to it. It has the general format myapp://some_data.
The percentage of users who installed the app during a given day, week, or month (the reference period) and then returned to the app (opened it) on a specific day, week, or month after installing. This metric is calculated as the ratio of the number of users running the app during the Nth day, week, or month to the number of users who installed the app in the reference period (this number is taken as 100%). More information in the Retention report.
The number of times the application was opened via deeplinks.
Accepts the values Organic, Click, Impression, Preset, and Deeplink.