Creating a segment
Alert
You can configure targeting for Yandex Direct ad campaigns based on AppMetrica segments. To do this, save a segment in AppMetrica and add it to Yandex Audience. For more information, see How to set up retargeting.
To create a new segment:
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Go to one of the reports in the AppMetrica interface.
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Click Segment not selected → + Any segment and add conditions. Conditions can be enabled and disabled.
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Click Apply. To save the resulting segment, click Save as... and enter the segment's name.
Use the same button to add report-level filters for the corresponding reports.
Example of segmentation
Obtain session statistics with the following criteria:
- User installed the app while located in Russia.
- User starts the app on a tablet connected via Wi-Fi.
- User completed the New event event while located in a different country.
Follow these steps in the AppMetrica interface:
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Go to the Audience report.
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Click Segment not selected → + Any segment
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Set custom conditions:
- First condition Installation → Geography of installation → Russia → Apply.
- Second condition Device → Device type → Tablet → Apply.
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Set the report conditions:
- First condition → Events → New event → Apply.
- Second condition → Geography → Exclude → Russia → Apply.
- Third condition → Network → Connection type → Wi-Fi → Apply.
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To save a segment, click Saved segments → Save segment.
This will give you statistics about users who meet your criteria.
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