Push campaigns

The report displays push campaign statistics, including the number of push notifications sent, delivered, and opened.

You can select specific users for the report using segmentation.

To build a report, you need to choose the time period, audience segment, and necessary push campaign.

Report period

The report is formed for a specific time period. The default period is one week.

To set a custom reporting period, use the element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimension

The data in the report can be grouped by push campaign name. To expand the campaign report, click in the list of names.

Metrics

Alert

If A/B testing wasn't configured when creating a push campaign, all statistics are for hypothesis A.

The following metrics are available for analysis:

Sent

Number of sent push notifications.

Delivered

Number of delivered push notifications.

By default, for iOS devices, a push notification is considered delivered if it was opened. To track delivery, set up statistics collection for push notifications.

Opened

Number of opened push notifications.

Conversion

Ratio of delivered to opened push notifications.

Data export

You can export data from a report. To do that, click Export in the upper-right corner. The data is exported based on the selected report settings: segmentation, dimension, and time period.

The dropdown list contains the following elements:

  • Export full report in CSV to export data from the table in CSV format.

  • Chart→ CSV to export data from the chart in CSV format.

  • Chart→ PNG to export chart images in PNG format.

  • Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

    Note

    If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

  • Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

    Note

    If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

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