Conversions

The Сonversions report allows you to determine which source led to the target action together through User Acquisition and remarketing channels. You can use segmentation to select specific users.

Tasks that the report helps to solve:

• evaluate the overall effectiveness of User Acquisition and remarketing;
• identify the sources of conversions that occurred during a specific time period;
• compare User Acquisition and remarketing channels;
• compare attribution models.

Report period

The report is formed for a specific time period. The default period is one week.

The conversion report is based on the date and time of the target action (unlike the User Acquisition report, which uses the date of the app installation, and Remarketing report, which is built cohortwise by the date of re-engagement).

Configuring a chart with a choice of metrics

The report contains a visual chart with a choice of metrics. You can select multiple metrics at the same time if they have the same units. If a metric is not available in the list (its name is written in gray), it means that it has a different unit.

Groups

Audience

• Operating system.
• Full operating system version.
• Gender. Determined heuristically using Crypta technology. If the prediction accuracy is insufficient , it takes the Undefined value.
• Age intervals. Determined heuristically using Crypta technology. Possible values: <18 | 18-24 | 25-34 | 35-44 | 45-54 | ≥55. If the prediction accuracy is insufficient, it is Undefined.

Geography

• Continent.
• Country.
• District.
• Region.
• City.
• City size.

Conversions

• Conversion.

Conversion date

• Day.
• Week.
• Month.

Sources

• Partners.
• Trackers.
• Parameter.
• All parameters.
• Attributed touch.
• Engagement type.

App

• Version.
• Build number.

Profile attributes

System

• Country.
• District.
• City.
• Version.
• Build number.
• ID.
• SDK version.
• Operation system.
• Operating system version.
• Manufacturer.
• Model.
• Device type.
• Screen resolution.
• Locale.
• "Root" status.

Install

• Day.
• Week.
• Month.
• Trackers.
• Partners.
• Attribution source.
• All parameters.

Metrics

Metrics by conversions

• Number of conversions.

Metrics by users

• Users. The number of users with conversions.
• Conversions per user.
• % of all users.

Metrics by sessions

• Converted sessions.
• Conversions per session.

Metrics by revenue

• Income.
• ARPU. Average revenue per user. Calculated as the ratio of the total revenue from in-app purchases and subscriptions to the total number of app users for the selected period.
• Purchases. The number of in-app purchases and subscription events with positive revenue.
• Paying users. The number of users who made at least one in-app purchase or subscription during the selected period.
• Average order value (AOV).

Attribution

You can build a report based on the user's first or last attributed touch.

Data export

You can export data from a report.

In the upper-right corner click and select the action:

• Export full report in CSV to export data from the table in CSV format.
• Chart → CSV to export data from the chart in CSV format.
• Chart → PNG to export chart images in PNG format.
• Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API.
• Copy table API request — Displays the query text for exporting data from the table using the Reporting API.

You can use this query to build your own dashboard or create automated data export scripts.

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